Digital marketing, according to David Sharpe, is the part of traditional marketing that uses electronic and web-based technologies like mobile phones, desktop computers, and various other web-based media and networking platforms to advertise products and services. It is also referred to as e-marketing. This marketing strategy’s primary goal is to acquire new customers and convert existing customers to loyal repeat customers.
The first advantage of digital marketing over traditional marketing is that it can be automated. Digital means everything – emails, videos, text, photos – everything can be sent out over the internet with little or no human intervention. This means you don’t have to set up a complex system like a call center to handle your email marketing campaigns, nor do you need to hire lots of people to monitor the responses to your emails. With email marketing automation, you can set up your campaign once and forget it.
Another advantage is that it is very flexible and customizable, making it easy for you to create different campaigns that reach different types of prospect. It is typically applied in the context of advertising your online business, but there are also some successful examples in traditional marketing and in brand-wide advertising. Digital marketing can help you advertise your website or a particular product or service. You can also use it to market your events, your blog, your social media marketing campaign, or your online marketing efforts.
With digital marketing, you can test various marketing elements and see which one brings the best results. You can use A/B testing or split testing. You can run split tests by sending different versions of a promotional email, using various elements such as graphics, copy, layout, colors, and so on. Each version will collect different results and you can choose which one produces better results.
It helps you evaluate various elements of your digital strategy. Good digital marketing strategies will be able to tell you whether a certain campaign is bringing you more leads or not. It should also be able to give you insights into which elements need more work and adjustments. Digital strategy is the combination of content, design, and psychology. This way, you will be able to maximize your conversion rate, bring in more potential customers, and optimize your return on investment (ROI).
As you may have noticed, the success of any brand lies on how users experience and perceive a product or service. Hence, one of the most important components of any digital marketing effort is the user experience and engagement. A good digital marketing plan should make sure that a user’s complete journey through your site, including the first impression, the discovery phase, the buying journey, and the final stages of the buying process, is covered. In order to do this, your plan should focus on these four stages: discovery, engagement, conversion, and optimization.
Discovery is the process where you test your proposition by gathering information from your customers, including their likes and dislikes, preferences and activities. Encouraging your customers to take part in your research will help you gather the data and use it to build up your knowledge about your target audience. After discovering your target market, the next step would be to engage them, which means creating a form of emotional connection with your consumers. You can do this by designing attractive advertisements or promotions that are relevant to your target audience and by ensuring that the website offers them something of value every time they visit it. Once you have gained their trust, you can start optimizing your website to ensure that your brand is well-known among your target customers.
The last stage, optimization, is often considered to be the last stage of your marketing strategy as this is usually reserved for highly visible, niche-targeted advertising campaigns. However, the reality is that search engine optimization does not only apply to offline marketing. Digital marketing automation is what will make it possible for you to achieve your online marketing goals such as building and maintaining a strong email marketing list and managing the content and tone of your emails to ensure that your readers remain engaged with your brand. The success of your campaign depends on how well you create an appropriate email marketing campaign that targets your target audiences and ensures that you get the most out of your SEO efforts. It also requires you to conduct regular audits to ensure that your campaigns are still achieving your desired results. Digital marketing automation has made it easier for businesses to benefit from this part of their marketing strategy by allowing them to spend more time on the core activities that will lead to the success of their brands.